Taking part in Twitter hashtag hours is a way to get in front of your targeted audience.
We had a recent brand awareness collaboration with The Mindful Marketers and due to our strategy which was formulated with our client's need at the forefront we had both hashtags trending in Ireland.
Please do get in touch if you want to get your brand in front of the right people. We have a proven track record! More information on how to get involved here.
Read MoreRecently, actually the 29th of September to be exact, I spotted a cardigan in an email I received from a company. I hadn’t ever purchased from them before but I have purchased clothes on line this year.
It really caught my eye It was called “comfy cardigan” and just conjured up a feeling of comfort as the colder mornings have arrived and shorter days are looming. It was a perfect hook to get me interested! I clicked into the website, liked what I saw but I didn’t do anything about it and, I really don’t know why!
Twitter Chats are a great way to network on line.
There are many focused twitter chats which deal with a particular area like start ups, those in the wedding industry or those wishing to share knowledge about social media.
When you go onto a hashtag hour make sure you use the hashtag for that particular hour e.g. mine is #irishhealthhour. Often times the hour will have a guest on or someone promoting something so ensure you use all hashtags being used on the night.
Read MoreNobody will know about your business and how great it is unless you tell them and you can make your business stand out and have your story heard through your voice. Your content speaks your voice and once you come from that space within you, confidently telling your story and most importantly, feeling like you belong there, you have nailed it!!
Read MoreCreating content takes time. From deciding on what to focus on, to checking analytics to see where our content is performing better and then editing and creating graphics.
One of the biggest things of course to get right is producing content that stands out from the crowd. If you create posts that get little or no traction how do you change that?
The first thing is to know why you are creating this particular piece of content and who are you directing it to?
Each piece of content you put out there on social media and in any form such as blogs or videos leaves a digital footprint.
Your content is very much aligned to your brand story so when you are writing content ensure that it is saying what you want it to say!
If you say you are passionate about helping people with mindful living but create content that contradicts this people, may be confused as to what exactly your brand represents. Your content is not in alignment with what your brand represents.
Each piece of content you write is your brand speaking.
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