WHY does it work? Because - Good Stories Sell.
A good story appeals to our right brain, the emotive side which is the side of our brain that does the purchasing. It’s as if we turn off the analytical, questioning why we should purchase something and instead we allow our passion and emotions to feel or look a particular way to take over!
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Intimacy is a crucial component of any healthy relationship. Being able to show affection and share intimate moments with your significant other are signs that you and your partner are content with the way things are going and that you’re in a happy relationship. However, come stress, children, and pressures of daily life and many couples find themselves in unhappy relationships and marriages, and that’s when intimacy, as well as the relationship, are put on a back burner.